How Tesla could use IBM’s 1990s Playbook

When IBM was on the skids and almost went belly up in the 1990s, it changed its CEO, its business and its approach to customers. Tesla might want to dust off that playbook.

IBM was a goliath in the early 1990s and had been a market leader for years in computer hardware, software, and services. 

And that was the problem. 

The company had grown so big and had so many different business units, that it lacked the ability to turn on a dime and meet a rapidly changing market - and lean and hungry competitors. Worse, “The IBM Way” …